![]() Starbuck’s packaged goods business is the most recent business vertical of the company. Since its inception in 1971, Starbucks has been instrumental in changing the way we consume and interact with coffee. It’s overall coffee drinking experience that distinguishes the company from the rest. the company has been able to create its own set of loyal customers. The bread winner for the company since its inception, Coffee business has grown leaps and bounds all these years, helping the company post strong financial numbers.ĭespite facing competition from the likes of Barista, Cafe coffee day, Costa Coffee, etc. Without a doubt the CASH COW for Starbuck’s is its coffee business. The company has been able to create its own niche in the food industry catering to its own specific customer group. Its hot breakfast sandwiches complemented the brand’s signature coffee offerings so well.Įmbracing the high customer demand for protein and healthy snacks, the company launched Sous Vide Egg Bites, which saw more than 60% jump since its launch in January 2017. With plans to double its food business by 2021, the company is going full throttle and experimenting with its food offerings and options. Contributing more than 25% to the company’s total revenue, Starbuck’s food business vertical has surely been the STAR for the company.
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